These are trying times. I’ve been a product manager for 25 years and I’ve survived several economic crises. I’ll be honest. I’m nervous about what the COVID-19 pandemic is going to do to the global economy. But I’m also a strong believer that looking for the silver lining in times like this can make a big difference in our well-being.

The way I look at it is you have two choices: you can live in fear that your company might be forced to lay people off (if that hasn’t already happened) OR you can make the decision to take action…

Many product managers feel stuck at a time when they most need to take action and be more strategic. “I just don’t have the time” they proclaim, rather than scheduling customer interviews that will help them decide which features to build. Or they can’t decide which features or bugs their team should work on.

I don’t have time to dig into the data and make these decisions because I’m in so many meetings.”

Does this sound like you? If so, you’re not alone.

Seth Godin, the best-selling author of Purple Cow, Tribes, and This is Marketing, wrote about the fallacy…

and how this applies to the Iowa Caucus Disaster

This #IowaCaucusDisaster is killing me as a product manager. The irony is that I wrote a blog post about the importance of TALKING TO YOUR USERS that was published this morning. The people at Shadow need to read this. by Joni Hoadley

I had coffee recently with someone who works in academia and is deeply connected to technology companies. During our chat, I shared some of my observations about technology companies being product-led. …

I’m a huge fan of Dolly Parton for so many reasons. She once said “If you don’t like the road you’re on, start paving another one.”

“If you don’t like the road you’re on, start paving another one.”

Are YOU happy with the road that you’re on? Do you wish you could be on a different road? Or maybe you would just like to get from point A to B as quickly as possible?

The start of the new year is a time when great product managers reflect on which habits to strengthen and build to ensure they are on…

Whether you’re just starting out or looking for a new role, there are 3 things you absolutely must do to get a job in product management. Getting a job in product management is hard enough as it is. Improve your chances at landing that dream job by doing the three things I’ve outlined below.

1. Use the force (of your network)

Photo by Su San Lee on Unsplash

Most people looking for a product manager job are already using Linked In to grow their network. But that’s not enough. You need to let your network know that you’re actively looking for a job — and describe to them what your ideal job is.

One of the first things I tell my clients is to join at least one Product Management online community to boost their career. There are so many different groups available online and they typically have communities created in Slack and Facebook. The benefits of joining an online community of product managers are that you can connect, chat and learn from thousands of product people all over the world. Job listings are actively posted on all of the communities I belong to, making this a great resource for those of you looking to break into a PM role or switch roles.

I mentioned in a previous post that you have less than 7.4 seconds for your resume to make an impression on the person receiving it. So it’s critical that you create the perfect resume if you want a job in product management. Once your resume has been optimized, you’re ready to launch your job search. Or are you?!?

In the video below, Matthew Du Pont talks about how to get a higher number of first-round interviews for product management roles and how to succeed in those interviews. Presented at a Product School event, Matthew walks through the typical way job…

Photo by Emma Matthews on Unsplash

Did you know your resume only has 7.4 seconds to make an impression? That’s according to a recent study conducted by Ladders. That’s why I’m sharing these easy steps for crafting the perfect product manager resume so that you can improve your odds and land your dream job.


By using standard questions that you normally ask yourself while working on a new product, you’ll not only improve your resume but also demonstrate your ability to communicate in a clear and concise way, to design something that’s user-friendly and to be detail-focused and data-oriented.


A cover letter is your best opportunity to elaborate on skills and experience that are not mentioned in the job description but that will be useful to the company. If you’re applying online for a job and there is no way to upload or post a cover letter, don’t worry about it. …

Whether you’re trying to break into product management or simply looking to improve your skills so you can be promoted eventually, it’s hard to find time to squeeze learning in when your juggling so many other things. Listening to podcasts is one of my favorite ways to expand my mind because I can do it while doing other things that don’t require a lot of thought, like folding laundry or walking the dog.

Here are the podcasts I recommend for improving your skills and advancing your career.

This is Product Management is brought to you by Alpha, an on-demand user…

Photo by on Unsplash

Product management is hard to break into. Why is that? Product managers set the direction for their teams, and often an entire company, to take. If they make the wrong call, it could be catastrophic. Because of the tremendous amount of risk associating with being a product manager, hiring managers usually prefer to hire people who have previous experience.

So what can you do if you’re a recent grad or looking to make a transition? …

Joni Hoadley

I coach people on how to be better product managers and build better products. Find me at

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